For Gansler and Brown it's All About Being Disliked Less

There is a great graphic included with the released of the new St. Mary's College Maryland Poll. It tracks candidate support from the first statewide poll taken in October of 2013 up though the college's just released poll.

Anthony Brown is the sitting, two-term LT. Governor. He has been running for this nomination for the past year. He has raked in the endorsement of every high profile Democrat in Maryland, multiple special interest groups, and Bill Clinton. And yet, his level of support has fallen by nearly 14 percentage points since October.

Doug Gansler is the sitting, two-term Attorney General. He scared away any competition in 2010 and was reelected with better than 90% of the vote. He's been running for the nomination since his first election as Attorney General (he often joked AG actually meant aspiring governor). He officially declared his candidacy back in September. Since then, his support has fallen by over 10 percentage points.

Heather Mizeur was a little known and very progressive delegate from Montgomery County when she announced that she was going to join the race as well. Few in the press took her seriously at the time, but she has run a clean and rather uplifting campaign. Her level of support has increased by 2.5 percentage points. Though she's still in the single digits, Mizeur is the only candidate gaining ground. She still has a lot of ground to make up, but it's a lot easier to gain on an opponent when that opponent is falling.

Meanwhile, "No Preference" has become a voter favorite. Mr. Preference was trailing LT. Gov. Brown by nearly 8 points in October, but has since surged 21 points to become the unmistakable leader in the race.

This is a sad state of affairs folks. We have two rather well known and established candidates in Brown and Gansler - and yet, the more they campaign and the more people learn about them the less people seem to like them.

Gansler has been hounding Brown on the failure of the MD health exchange, continually questioning his leadership skills and qualifications to office. Though the leadership in the Maryland General Assembly effectively whitewashed any meaningful investigation, it's clear the matter has harmed Brown. Brown often responds to Gansler's criticisms by dismissing the Attorney General as reckless and unprepared. Gansler has been dogged by early scandals concerning his treatment of state troopers assigned to drive him and owing to his presence at a graduation party where underage drinking was taking place. Many believe that at least one of those "scandals" was fed to the press by the Brown campaign and it's clear that they have harmed Gansler.

In recent days, Brown and Gansler have accelerated the war of words. The graphic above explains why. It's clear that voters don't like either man - so now, each is simply trying to become the one that voters dislike less. How inspiring. It's a sad state of affairs.

But Gansler and Brown had better watch out. They're each doing such an effective job convincing the public to reject the other that by Primary Day on June 24th they may just discover that they were so busy tearing each other down they didn't notice how effectively they were building Mizeur up.

* I would've offered a similar assessment of the GOP race, but there was no October poll of GOP voters.

New Poll Confirms No One Cares About the MD Gubernatorial Race

The inaugural Maryland Poll from St. Mary's College of Maryland surveyed the political landscape heading into the 2014 primary election and found that most Marylanders have absolutely no preference when it comes to the candidates for governor.

The poll is in line with prior polls for Gonzales Research, The Baltimore Sun, and The Washington Post. Much like those polls, the Maryland Poll finds a very unsettled race for the GOP nomination and a Democratic race where the favorite, the sitting two term lieutenant governor, is being beaten by "No Preference" by a 2 to 1 margin.

The 2014 primary is two months away and yet most voters appear to have no firm commitments to the candidates.

No firm commitments

Specifically, the poll finds Anthony Brown with 27% support, followed by Douglas Gansler at 11% and Heather Mizeur at 8%. But fully 54% expressed no preference.

In a three-way race, Brown is close to the 34% that would be sufficient to win a closely matched election. But much like the other candidates, he has been unable to expand his base of support even after a year of campaigning and advertising.

Gansler has been hammering away at Brown on the issue of Maryland's failed health exchange, but with 11% support the issue does not appear to be helping him.

Mizeur has been generating a lot of coverage and interest of late owing to her unapologetically progressive campaign. She has embraced a living wage, physician-assisted suicide, a moratorium on fracking, legalization of marijuana, and host of other progressive wish list items. Yet she's made no noticeable progress in winning over potential voters.

Brown's to lose 

The Democratic primary remains Brown's to lose and it's likely that the upcoming debates will present the final opportunities for either Gansler or Mizeur to change that reality.

Interestingly, Gansler seems to have shifted his strategy. Early on, he presented himself as a centrist, pro-business Democrat. Recently, he has de-emphasized those qualities and instead focused on more progressive policy issues. This was a mistake.

In a three way race with two candidates already chasing the progressive vote, the smart move is to target the voters that the other two are ignoring. Gansler needs to pivot back to the center. His only path to victory requires Brown and Mizeur to split the progressive vote while Gansler goes for the moderate and conservative Democrats still in the party.

GOP's disastrous situation 

On the Republican side the poll finds a disastrous situation for the state's permanent minority party.

More than two-thirds of Maryland Republican voters have no preference. Larry Hogan claims the support of 16%, followed by David Craig at 7.8%. Neither Ron George nor Charles Lollar were able to crack 4%.

Maryland is a very tough nut for Republicans to crack. Democrats enjoy a 2 to 1 voter registration advantage and Republicans are rarely ever able to overcome the Democrats' advantages in the state's population centers.

For a Republican to win, the nominee would need several things to break his or her way.

·       The Democratic party must be divided after the primary. That could certainly happen this year.

·       The Democratic electorate must lack passion for the party's nominee. That could certainly happen this year.

·       It must be a good year for Republicans nationally (like in 1994, 2002, or 2010). That could certainly happen this year.

Beyond those three ingredients, a Republican candidate also needs a unified and passionate Republican party and an electorate frustrated with the direction of the state. Neither of those two ingredients are present.

Not enough dissatisfaction

With regard to the direction of the state: Though the poll found a plurality of 46% agreeing that the state is going in the wrong direction, another 41% said it was going in the right direction. That margin is not sufficient for a Republican to overcome the Democrats' built in advantages.

Keep in mind, Bob Ehrlich had an approval rating above 50% when he lost the 2006 election by 6 percentage points.

A clear majority of poll respondents supported increasing the minimum wage and reported that the Affordable Care Act either helped their families or had no effect on them, a slim majority supported decriminalizing small amounts of marijuana, and pluralities supported affirmative action, the fracking moratorium and gun control.

In a particularly interesting finding, the survey asked respondents how they were registered and then later asked what party they consider themselves to be a member of. The voter registration numbers essentially match state records - 53% Democrat, 28% Republican, and 18.5% Independent or other.

When asked how they see themselves, the breakdown was 44% Democrat, 25% Republican, and 31% Independent or other. The breakdown shows that there is an opportunity for the GOP in the state, but only if the party can broaden its appeal and only if party activists accept that the party cannot win without attracting Independent voters.

No frontrunners in GOP

Several months ago, as I was arguing that David Craig represented the GOP's best chance at reclaiming the governor's mansion, many Republican activists challenged my assertion. Both privately and via social media these activists suggested a much stronger candidate existed and would soon enter the race and energize the party. They were referring to Larry Hogan.

Well, Hogan's in the race and he is the "frontrunner." But in a race where 64% of potential primary voters have no preference, there are no frontrunners. Hogan has not lit the fire that many were expecting.

Likewise, Craig has not run the experienced, well managed campaign that I was expecting. Craig sought to shore up the GOP base by taking a distinct right turn (thereby harming his ability to win in November) and Hogan has adopted a play it safe strategy by skipping forum after forum (thereby harming his credibility).

And no GOP candidate has any real success raising money. All four candidates combined could barely reach $1 million - meanwhile, Gansler and Brown are each sitting on multiple millions.

As things stand today, it's hard to see the GOP reclaiming the keys to Government House. 

*Though I am an Associate Professor at St. Mary's College, I had no involvement in the development, execution, or analysis of the poll results.